ZOUMA Hits the Ground Running

April 16, 2021

The UK’s boldest sustainable running brand launches with three striking collections

London, UK: ZOUMA – the new sustainable, ethical running apparel brand – celebrated its launch last night by releasing three striking men’s and women’s collections, available to buy now at wearezouma.com. Designed for the eco-conscious runner, the high-performance singlets across the Duo Motion, Volt and Faze collections are all made from 100% recycled material and feature bold, powerful colours and patterns – a step away from the usual dark or plain colourways currently on the market.

In addition to the tops, runners can treat themselves to a range of caps, socks and even a microfibre wash bag designed to catch microfibres from clothes in the washing machine, preventing them from polluting the oceans and wildlife.

Born out of one runner’s frustration at the lack of style choice and sustainable brands in the industry, ZOUMA aims to revolutionise the sustainable running market with sportswear specifically tailored to runners’ needs – providing peak performance, incredible style, and maximum comfort. The combination of striking design, high-performance functionality, and reasonable price-point makes this launch a game changer for the UK running scene.

“With ZOUMA, we’re trying to do something different. There aren’t many wholly sustainable and ethical sportswear brands explicitly designed with runners in mind in the UK. Even fewer are willing to think outside the box and go bold with visuals, fit, and function. We’ve had great fun creating the launch collection, and we’re excited for what’s to come later in the year” – Wilson Lou, ZOUMA Founder

While most brands create sportswear from polyester, ZOUMA’s running kits are made from recycled materials. By collecting plastic bottles from the ocean, the process sees these plastics crushed, melted, and turned into fabric. This process uses 70% less energy and produces 54% fewer carbon emissions than traditional sportswear manufacturing. ZOUMA’s recycled polyester fabrics are Global Recycled Standard (GRS) certified.

To ensure sustainability from start to finish of an item’s journey, ZOUMA has teamed up with Ecologi to plant a tree for every product they sell.

Sizing & Prices

1. Men’s Singlets: XS – XL | £40
2. Women’s Singlets: XS – XL | £40
3. Socks: S, M, L | £7
4. Caps: One size | £22
5. Washbag: One size | £12

ZOUMA will be releasing co-ord shorts to the Volt and Duo Motion ranges at the end of May, available to pre-order now at wearezouma.com!

If you would like to request product for review, please contact Anna-Victoria Davies at HERO Communications: anna@hero-comms.com | +44 (0)7729 555570.