Snowbasin Announces Multi-Year Partnership with Salomon

April 13, 2021

Northern Utah companies partner to enhance offerings and make skiing and snowboarding more accessible

HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of the resort’s award-winning “Learn & Earn” program, providing a more accessible and affordable learning experience for first time skiers and snowboarders.

Through the partnership, Snowbasin guests will now have access to an entirely new demo fleet of Salomon skis and snowboards for rentals and lessons, providing access to the best technology in the industry.

Salomon will also offer season pass pick up at their Amer Sports Factory Outlet in Ogden, Utah for Snowbasin pass holders starting August 15, 2021, plus gear fittings for participants of the Learn & Earn program. They will also provide an assortment of discounts to Learn & Earn participants on Salomon apparel and gear, including:

• 20% one-time discount on any in-stock Salomon products at the AMER Sports Factory Outlet store in Ogden when picking up or fitting gear
• 10% discount on any in-stock Salomon products at the AMER Sports Factory Outlet store
• 30% one-time use discount code for Learn & Earn program graduates on Salomon.com

“Through our Learn & Earn program, we look to welcome and encourage first-time skiers and snowboarders to the sport by setting them up for success in order to become lifelong enthusiasts of the sport,” says Davy Ratchford, the General Manager of Snowbasin Resort. “We are thrilled to partner with Salomon in working to make winter sports more accessible and more affordable for all people within our local community.”

The Learn & Earn program won the NSAA Conversion Cup in 2018 for its success in introducing newcomers to skiing and snowboarding. The three-year program provides lessons, equipment and season passes at a great value. Since the program’s inception, it has introduced thousands of new skiers and snowboarders to the sport.

“We are thrilled to partner with a world-class ski resort right in our own backyard,” says Jenny Taylor, VP of Marketing for Salomon Americas. “Our goal as a company is to help enable people to play, progress and connect with nature. Whether you’re just starting out in Snowbasin’s Learn & Earn program, or tackling their expert terrain, we are here to provide you with the best equipment.”

Visit www.snowbasin.com or call 801-620-1000 to sign up for the Learn & Earn program or learn more.

Media Assets | https://snowbasin.imagerelay.com/fl/salomonpartnership

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About Snowbasin Resort

Snowbasin Resort, located in Utah, is one of the most accessible ski resorts in North America, less 45 minutes from Salt Lake International Airport and only one hour from Park City. It was the host venue for the 2002 Salt Lake Winter Olympic alpine events, including downhill, combined (downhill and slalom) and super-G with men’s and women’s downhill courses still in place for guests to experience. Snowbasin is regularly top-rated by Ski Magazine in the categories of Accessibility, Service, On-Mountain Food, Lifts and Grooming. It offers families and outdoor enthusiasts a variety of activities and features championship-level skiing and riding, with nearly 3,000 skiable acres, an average snowfall of over 300 inches, and 3,000 vertical feet. Consistently recognized as one of the best family resorts in North America, Snowbasin Resort is one of the oldest continuously operating ski resorts in the nation. In the summer Snowbasin offers scenic gondola rides, hiking, biking, concerts, and more, making Snowbasin the perfect year around destination for outdoor enthusiasts. Snowbasin Resort is a member of the Grand America Hotels and Resorts family. Sister properties include Sun Valley Resort, The Grand America Hotel, Little America Hotel (all Salt Lake City, Utah); The Westgate Hotel, San Diego, Calif.; Little America Flagstaff, Ariz.; Little America, Wyo., and Little America, Cheyenne, Wyo. www.snowbasin.com | 801.620.1000 | @snowbasinresort | #snowbasinresort

Snowbasin Media Contact:
Megan Collins
(801) 706-5037
mcollins@snowbasin.com

About Salomon:

Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all of those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually improve the outdoor experiences of those who see nature as a vast playground.

Salomon Media Contact:
Katie Hostetler
(970) 924-0704 ext. 2108
Katie.hostetler@rygr.us