JackRabbit and Boulder Running Company Announce #BOULDERSTRONG Relief Effort

March 26, 2021

JackRabbit and Boulder Running Company have launched the #BOULDERSTRONG Relief Effort in support of the Colorado Healing Fund

Denver, CO — March 26th, 2021 – JackRabbit and Boulder Running Company have launched the #BOULDERSTRONG Relief Effort in support of the Colorado Healing Fund #BOULDERSTRONG RELIEF RUN

In light of the recent tragedy in Boulder, Colorado, we invite the running community to come together and show your support in the best way we know how. Beginning on March 29th through April 3rd, runners from across the globe can take part in a virtual run/walk to support and raise money for the victims of this terrible tragedy.

We are asking our community to run or walk to show solidarity, and we encourage participants to donate to support the victims and their families. 100% of all donations made will go directly to the Colorado Healing Fund, a 501(c)(3) non-profit that contributes financial support to victims of mass casualty crimes in Colorado.

Support is needed right away, so we ask for your help to meet our fundraising goal of $10,000 by this Saturday, April 3rd. This money will go directly to the families and victims in Colorado.

The Boulder Running Company location in Boulder, CO (2775 Pearl St, Boulder, CO 80302) will be hosting an in-person run, this Thursday, April 1st at 6pm. The event will follow local guidelines for gatherings during COVID-19. More info about the in-person run can be found on the Boulder Running Company social media handles (Facebook and Instagram)

In addition, JackRabbit/Boulder Running Company has stepped up and will match $1 for every mile that is run or walked up to $10,000 during this event.

Together we are #BOULDERSTRONG – let’s come together and help make a difference.

You can donate or sign up today for this event at: https://runsignup.com/boulderstrongreliefrun

ALTRA & JACKRABBIT DONATING 100% OF LIMITED-EDITION SHOE SALES TO BOULDER

Additionally, starting today, March 26th through April 3rd, we are donating 100% of net proceeds from our limited-edition Bolder Boulder, Escalante Racer shoes sold on AltraRunning.com, JackRabbit.com, and in-store at Boulder Running Company (Boulder and Cherry Creek) to the Colorado Healing Fund. These donations will support the families of the victims of the Boulder supermarket tragedy.

Thank you to our brand partners Asics, New Balance, Saucony, On, Puma, Hoka One One, Altra, and many more who continue to lend their support each day by providing additional donations to this initiative.

ABOUT JACKRABBIT:
Headquartered in Denver, Co., JackRabbit is a leading omni-channel specialty running retailer in the United States focused on delivering products and solutions serving the needs of the active and running communities. As part of the JackRabbit family, Boulder Running Company is a key part of the Boulder and Denver Front Range running community.

JackRabbit is part of the Running Specialty Group of companies under Critical Point Capital. There are now 57 JackRabbit and JackRabbit-affiliated stores. JackRabbit is a fitness retailer rooting in running. Their customers and our employees come from all walks of life, and share the value of making a fit lifestyle fun. In addition to carrying the latest premium fitness products, they offer things like training programs and free fit analysis services. Connecting with people who are passionate about living an active lifestyle is what they value most.

ABOUT COLORADO HEALING FUND:
The Colorado Healing Fund (CHF) is a 501(c)(3) non-profit organization. It was founded in 2018 by a group of victim advocates and community leaders to establish a secure way for the public to contribute to victims of mass casualty crimes in Colorado. Initial funding was provided by the Colorado Attorney General’s Office. Donations are tax-deductible.

CONTACTS:
JackRabbit: Pat Jacobs, Chief Digital Officer: pjacobs@jackrabbit.com

RELATED LINKS:
JackRabbit: https://www.jackrabbit.com/

Colorado Healing Fund: https://www.coloradohealingfund.org