All 12 Full-Distance IRONMAN Triathlons in United States and Canada Sold Out for 2021

December 16, 2020

Over 13,000 registered athletes expected to race in their first-ever full-distance IRONMAN event in the United States or Canada

TAMPA, Fla. (December 16, 2020) – After a challenging 2020 race season, athletes have shown they cannot wait to get back to in-person racing as general registration for all 12 full-distance IRONMAN^® triathlons across the United States of America and Canada for 2021 have now sold out. The 2021 full-distance IRONMAN season in the U.S. and Canada kicks off with the Memorial Hermann IRONMAN Texas triathlon taking place on Saturday, April 24, 2021.

“Coming off an unprecedented year in which many events around the world were unable to take place, athletes have spoken and are eager to get back to racing,” said Elizabeth O’Brien, Managing Director of North America for The IRONMAN Group. “It is an exciting time for our sport, and it is great that IRONMAN athletes are eager to be racing in 2021. We can’t wait to welcome them and we look forward to producing some fantastic events.”

Throughout the pandemic, athletes have continued to train for their goal of competing in an IRONMAN triathlon. Over 125,000 have signed-up to the IRONMAN Virtual Club including a large number of First Timers who have subsequently signed up for an event in 2021. As 2021 events went on sale, many events sold out quickly. The ever-popular Visit Panama City Beach IRONMAN Florida sold out of general registration in two days, while IRONMAN California in Sacramento and is new to the circuit, sold out in one day. IRONMAN Arizona reached capacity before it reached general registration, selling out during presale. More than 13,000 athletes will be racing in their first-ever full-distance IRONMAN event in 2021.

These United States and Canada full-distance IRONMAN events are now sold out for 2021:

• Memorial Hermann IRONMAN Texas – April 24, 2021
• Certified Piedmontese IRONMAN North American Championship Tulsa – May 23, 2021
• IRONMAN Coeur d’Alene – June 27, 2021
• ViewSPORT IRONMAN Lake Placid – July 25, 2021
• IRONMAN Mont-Tremblant – August 22, 2021
• IRONMAN Canada-Penticton – August 29, 2022
• IRONMAN Wisconsin – September 12, 2021
• Select Blinds IRONMAN Maryland – September 18, 2021
• Little Debbie IRONMAN Chattanooga Presented by McKee a Family Bakery – September 26, 2021
• IRONMAN California – October 24, 2021
• Visit Panama City Beach IRONMAN Florida – November 6, 2021
• IRONMAN Arizona – November 21, 2021

Athletes still looking to compete in 2021 events have a few different options:

• For each of the 2021 U.S. and Canada full-distance IRONMAN events, a limited amount of IRONMAN Foundation entry registrations remain open and can be viewed on the respective event websites
• Athletes can be alerted if inventory becomes available for any of the 2021 U.S. and Canada full-distance IRONMAN events by joining the waitlist on the respective event websites
• Select IRONMAN^®3^® events remain open with a full list of events available at www.ironman.com/2021open.
• Athletes can participate in a series of events and challenges on the IRONMAN Virtual Club platform which are available at ironmanvirtualclub.com/.

This past summer, IRONMAN introduced its Safe Return To Racing guidelines which outline a series of comprehensive operating principles prepared in accordance with industry standards for endurance sporting events. Multiple events in North America were successfully conducted under these guidelines in 2020 which focuses on five key areas: enhanced hygiene, screening and education, density reduction, touchpoint minimization and athlete self-reliance. The 2021 IRONMAN events will continue to be held under these guidelines and modified as appropriate with the latest set available to be viewed here.

Athletes will benefit from a full schedule of activities on the Virtual Club platform to train, prepare, motivate and compete in the IRONMAN Virtual Racing Series. As the go-to hub for all things IRONMAN athletes are presented with opportunities to train, compete, and celebrate achievements with a global community of fellow athletes no matter where. Since its initial launch in March of 2020, the IRONMAN Virtual Club has grown to reach over 125,000 members across 180 nations and all U.S. States. With hundreds of thousands competing among the 34 IRONMAN VR races offered since its debut, the innovative platform continues to bring the IRONMAN community together virtually week after week.

For more information on the IRONMAN brand and global event series, visit www.ironman.com. For media-related inquiries may be directed to press@ironman.com.

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About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, the IRONMAN^® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series^®, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS^®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf^®, Ultra-Trail^® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic^®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com.

About Advance

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.