Peloton, Beyoncé Ink Multi-Year Content Partnership
November 10, 2020
Connected fitness company Peloton and 24-time Grammy award-winning singer Beyoncé have a multi-year content partnership that includes elements to honor Historically Black Colleges and Universities. The first initiative between the parties is a series of classes to commemorate “homecoming season,” the annual fall tradition at HBCUs. Read more on Front Office Sports.