PitFit Training Announces Exclusive Partnership with INFINIT Nutrition

April 29, 2020

Motorsports-specific Performance Training Company Releases Line of Custom Hydration Formulas Created by the Original Custom Nutrition Company

Indianapolis, IN April 29, 2020 — PitFit Training, the industry leader in the development and implementation of motorsports-specific human performance racing and training and INFINIT Nutrition, the original custom nutrition company, are excited to announce their official partnership.

Working hand-in-hand, the two companies are determined to make the racing experience safer for drivers through state-of-the-art training backed by proper hydration and recovery. The companies are also launching a line of co-branded Custom-blended Nutrition Solutions designed specifically for the needs of motorsport athletes.

PitFit Training is an elite performance training facility that specializes in preparing drivers from NASCAR, Indycar, NHRA, USAC, Sports Cars, and karting for the various stresses experienced in the race car. They are leaders in their industry, incorporating the fields of biomechanics, exercise physiology, rehabilitation, nutrition, and mental training to develop training programs to optimize their clients’ motorsports human performance.

The team of experts at PitFit communicate the importance of hydration and nutrition in preparing drivers for the extreme cognitive & physical stress experienced during a race. After vetting numerous sports nutrition companies and sampling other products over the years, PitFit found that INFINIT was the only company that fit their needs with their custom-blended formulations designed from evidence-based performance research.

“There was nothing, with confidence, that we could tell our drivers to drink that would make them better in the car. It just wasn’t in existence.” explained PitFit President, Jim Leo. “We figured out we had to make our own in order to find the perfect blend. Without INFINIT we certainly couldn’t have done that.”

The Official PitFit formulas are situationally formulated for drivers and athletes training and competing in a variety of conditions. From long races to short races, the PitFit Blends can be customized to fit the drivers preferences based on the needs for that particular race.

• High sweat rates and humid conditions
• Night time racing and alertness
• Races longer than two hours
• Needs of female motorsport athletes & more

“There’s no doubt that auto racing is an endurance event. Heat, stress and multiple events in a single day all will put stress on a driver.” said INFINIT founder and CEO, Michael Folan. “With the correct PitFit fuel before, during, and after, not only can we improve results, but more importantly we can help keep drivers alert and safe long into their day.”

INFINIT looks forward to supporting PitFit’s mission to make the racing sport safer with customized racing hydration fuel. Learn more and shop the Official PitFit Formulas at INFINITnutrition.us/pitfit.

About PitFit Training:

PitFit Training is the industry leader in the development and implementation of motorsports-specific human performance training as well as fitness, neurocognitive, and postural programs for all populations. The vast variety of clients come from Indycar, NASCAR, NHRA, USAC, Karting, and several other racing series. The roster of drivers that have become part of the PitFit family include Scott Dixon, Dario Franchitti, Alexander Rossi, William Byron, JR Todd, Kasey Kahne, Joey Saldana, and hundreds more.

About INFINIT Nutrition
INFINIT Performance Nutrition specializes in providing customizable nutrition-solutions that naturally maximize the performance of athletes worldwide. INFINIT’s unique customizable system gives athletes the ability to design their own sports fuel formulas, made with all-natural ingredients, to their exact specifications. Developed with the patented Osmo-FIT^TM system, INFINIT products and formulas are designed to be isotonic and easy to digest, even in the most grueling conditions. For more information about INFINIT Nutrition, visit infinitnutrition.com or on social media @theinfinitloop.

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