Hutchinson Tires Unleashes the KRAKEN

April 21, 2020

A new XC tire with unprecedented grip, speed and durability.

MONTARGIS, FRANCE — Hutchinson Tires (manufacturing bicycle tires since 1890) has unleashed THE KRAKEN – it’s latest addition to the XC / Trail range. The Kraken Racing Lab is the remarkable result of close collaboration between designers, engineers and XC Hutchinson athletes.

“The objective was to develop a fast, agile and reassuring tire thanks to the addition of high lateral knobs to allow maximum confidence in cornering or rough terrain,” said Alexandre Cuif, Product Manager for Hutchinson Tires. “The ultimate goal with the Kraken was also to design a tire that would not be too exclusive — just for XC athletes, but to expand its use to any mountain bike addict and trail lover.”

The architecture of the Kraken’s knobs has been inspired by the Skeleton (the ultimate tire in terms of performance). Developed in 29 x 2.30, the volume of the Kraken allows the rider to lower their pressure for maximum comfort and serenity in the most chaotic parts.

The ultra-light 127 TPI, coupled with Hardskin® bead-to-bead reinforcement, ensures that the Kraken Racing Lab will meet the needs of pure performance addicts, trail enthusiasts and professional XC athletes.

“Hutchinson has succeeded in developing a tire that adapts to all types of terrain,” said David Valero, professional XC racer, MMR Factory Racing Team. “The user will benefit from a tire that combines great durability and a very good grip. Their adaptation to new 30mm rims is remarkable. Without a doubt the new Kraken will be a tough competitor for the tires that currently lead the market.”

The Kraken adds to Hutchinson’s existing Racing Lab’s range, inaugurated last year with the Griffus: condensed from the best know-how of the brand, resulting from its work in the competitive segment and made in France.

#UnleashtheKraken #YourOwnPath #HutchinsonTires

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Media contact: Katie Macarelli / Thorpe Marketing – katie@thorpemarketing.com

Sales information: Todson USA / sales@todson.com

About Hutchinson: Starting as a rubber processing factory in 1853, the company branched out into manufacturing bicycle tires in 1890. Today, Hutchinson is the only French bicycle tire company manufacturing the majority of its products in France. This ideal locale enables them to offer a range of tires chosen time and time again by professional cyclists, committed athletes and general cycling enthusiasts. Hutchinson group boasts an exceptional research center, in which every year 5% of their overall turnover is invested. Almost 150 employees and 200 engineers work on the development of top-notch technology, inspired by more than 160 years of invention and know-how.