Endurance Sports Coalition unites 475 organizations to secure COVID-19 relief

April 9, 2020

Industry leaders Spartan, Tough Mudder and IRONMAN lead group in advocacy on behalf of 500,000 workers

WASHINGTON DC (April 9, 2020) – With the immediate suspension of events across the nation due to social distancing and quarantine impacts from the COVID-19 pandemic, leaders across the endurance sports landscape formed the Endurance Sports Coalition to advocate for relief. The grassroots coalition creates one united voice for the endurance sports industry which accounts for 50,000 events annually, 500,000 jobs, and provides health and fitness experiences to 30 million Americans. The coalition plans to educate Congress and the White House about the need for relief and support for operators of endurance sporting events and their supporting industries.

Forged by Spartan, Tough Mudder, IRONMAN, Rock & Roll Marathon Series, Running USA, USA Triathlon, USA Cycling, and imATHLETE / EnMotive, the coalition currently has more than 475 members across the running, triathlon, multi-sport, obstacle course and cycling event industries. The effort has gained the support of U.S. Senator for Arizona Kyrsten Sinema, an accomplished triathlete.

“The endurance sports industry supports thousands of jobs and has helped millions of Americans lead healthier lives. I am proud to see IRONMAN’s commitment to communities across our country continue during the coronavirus pandemic,” said Sinema.

The  endurance sports industry provides billions of dollars in annual economic impact to major cities and small towns alike, filling hotel rooms and restaurants and supporting sporting goods and specialty retailers. Thousands of charitable organizations also rely on events as critical fundraising platforms.

“30 million Americans rely on fitness events as a means to transform their lives and maintain their physical fitness, and a date on the calendar provides a goal,” said Joe De Sena, Founder and CEO of Spartan. “Everyone is struggling right now, and many of these events, which have long and broad histories, are organized by small businesses that are at risk of disappearing. Even more crucial is support for the 500,000 people who are mostly out of work or have had salaries reduced as a result of the pandemic.”

“This is a time unlike any in our lives. We feel it is our obligation as industry leaders to advocate for a path forward that enables our more than 450 organizations and half a million people to withstand the threat posed by COVID-19,” said Andrew Messick, President & CEO of The IRONMAN Group. “There is uncertainty around health, the economy and sport. We don’t know when racing will start again, but we know the positive economic impact endurance sports provides to our host cities and the transformative physical and mental impact participating in sport provides to our millions of athletes.”

With no clear end in sight to bans on mass gatherings and social distancing measures, it is critical to ensure that organizations can continue to retain their staff, pay their suppliers, and be poised to host events for their participants again once it is safe to resume group activities. The endurance sports industry largely comprises small businesses, many of whom are longstanding pillars of their local communities. In addition to sustaining 500,000 jobs, there is an even greater number of freelance, part-time and temporary employment opportunities across the organizations.

The Endurance Sports Coalition is open to every event organizer, race director, coach, trainer, and the full array of suppliers and service providers who support the industry. To join the cause or learn more.

ABOUT THE ENDURANCE SPORTS COALITION

The Endurance Sports Coalition consists of a growing roster of more than 450+ member organizations who have come together as one collective voice to advocate on behalf of the industry. Forged by organizers of Spartan, Tough Mudder, IRONMAN, Rock & Roll Marathon Series, Running USA, USA Triathlon, USA Cycling, and imAthlete / enMotive, the coalition represents more than 50,000 events and 30 million Americans who rely on mass participation events to run, bike, swim, conquer obstacle courses, and better their bodies and their lives. The three-billion-dollar industry drives critical economic impact to major cities and small municipalities, employs 500,000 people, and raises hundreds of millions of dollars for thousands of charitable causes.

MEDIA CONTACTS

Hannah Hurley, Press Secretary, Office of U.S. Senator Kyrsten Sinema of Arizona
Hannah_Hurley@sinema.senate.gov, 202-228-0598

Jonathan Fine, Head of Global Brand Communications, Spartan
jonathanf@spartan.com, 781.248.3963

Dan Berglund, Global Director, Communications, The IRONMAN Group
dan.berglund@ironman.com, 813.868.3731

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