BASE Performance partners with ITU and 70.3 athlete, Sarah Alexander

March 12, 2020

Boulder, CO, March 12, 2020. BASE Performance is excited to partner with Sarah Alexander for 2020. Sarah brings her ITU speed and experience embracing discomfort to explore her limits in long-course triathlon racing. She ended 2019 with top-5 finishes at Gulf Coast 70.3 and Traverse City 70.3. BASE is excited to be supplying Sarah with her entire training and race nutrition supply for 2020. Sarah has taken the path-less traveled to follow her pro career, having turned down MBA corporate recruiting offers to seize the opportunity of racing the best triathletes in the world as a full-time professional athlete.

Sarah Alexander: “As a professional athlete, I view my body just as a Nascar driver would his car. That means what and when I choose to eat/drink are critical to my performance—I’m fueling a V8 engine! As I shifted from sprint- and Olympic-distance racing on the ITU world circuit to 70.3 races in 2019, I realized the extent to which nutrition might as well be the “4th discipline” of my racing! I tried almost every nutrition product out there over 2019 until I got to BASE. I knew I needn’t go any further at that point—it has simple ingredients, is easily customizable, and tastes great! Perhaps most importantly, the BASE team stands by the quality of their products. On top of all that, BASE is more than a brand. It’s a family! I couldn’t be more grateful for the support of BASE and more proud to represent such an incredible brand and community in 2020.”

Jay Weber, Director of Operations, BASE Performance: “We are very excited Sarah has chosen BASE Performance. As a triathlete, Sarah is driven by the opportunity to rise above.  As a person, Sarah has been engaging with fans and athletes alike – encouraging, happy, excited. We are excited to see what Sarah can do this year, helping her dial in her nutrition, while continuing to investigate her limits.”

 Alexander is starting her season with IM 70.3 Texas (April 5). She will also toe the line at IM Texas (4/25) and/or IM Tulsa (May 31). She will continue with several other 70.3 races throughout the year representing BASE Performance.

 About BASE Performance

BASE Performance provides premiere nutritional supplements for endurance athletes. BASE has developed a unique and simple system with a variety of products for endurance athletes to improve performance, increase endurance and enhance recovery.Whether you’re a weekend warrior, fitness newbie, or an age group champion, BASE Performance can help you reach your goals. Engineered to fuel your body with only what you need and nothing you don’t. It’s time to train harder, race faster and go longer than you thought possible.

You can find more information about BASE Performance on our website, www.baseperformance.com.  You can find BASE Performance on Instagram www.instagram.com/baseperformance and on Facebook at: https://www.facebook.com/baseperformance/.