CamelBak® Expands Leadership Team with Key Marketing Hire

February 11, 2020

CamelBak welcomes Natasha Schroth as director of global brand marketing.

CamelBak welcomes Natasha Schroth as director of global brand marketing.

PETALUMA, Calif. (Feb. 11, 2020)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Natasha Schroth as the brand’s new director of marketing. Natasha will manage global marketing strategy for CamelBak, spearheading the scale and growth within the marketing department as well as extending the brand growth to wholesale channels, key accounts and direct-to-consumer experiences through strategic campaign development and execution.

“Natasha brings breadth and depth in all marketing disciplines that we’re fortunate to add to our team as we enter an important year of product launches for CamelBak,” says Steve Nadler, vice president of marketing and product management at CamelBak. “We’re excited to bring on a talented brand marketing veteran like Natasha whose expertise in brand strategy, digital and experiential consumer engagement, and innovative product marketing will be valuable assets to our team as we continue to drive CamelBak’s growth forward.”

Schroth joins the CamelBak team with nearly a decade of marketing experience planning, developing and executing strategic omni-channel marketing solutions and has successfully driven double-digit growth in the consumer products space from several industries and companies. Natasha has held senior-level marketing roles at global consumer lifestyle brands such as bareMinerals®and most recently Old Navy®, where she worked to redefine the brand’s integrated marketing strategy and establish core messaging. Natasha attended Sonoma State University, has a Master of Business Administration in marketing from the University of San Francisco and resides in Petaluma, Calif.

“I’m honored to join a brand with so much history through the lens of sustainability and innovation,” says Schroth. “Joining the CamelBak family presents an opportunity to work alongside a very talented team on a brand that empowers people to live sustainably and responsibly while inspiring them to go outside and explore.”

For more information about CamelBak initiatives, please visit https://www.camelbak.com.

Please direct CamelBak media inquiries to PR Director Massimo Alpian at massimo@outsidepr.com.

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About CamelBak Products

Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of award-winning products that include everything from technical hydration packs to reusable bottles. For more information about CamelBak, please visit https://www.camelbak.com.