60 Years of Riding! — Norco Marks the Milestone with a Celebratory Video

July 24, 2024

PORT COQUITLAM, British Columbia (July 24, 2024)/ENDURANCE SPORTSWIRE/ – Norco Bikes is proud to celebrate its 60th anniversary, marking six decades of innovation and excellence in the world of cycling. Founded by Bert Lewis in British Columbia, Norco started with a vision to create better bikes. Bert’s dedication to sourcing the finest bikes and parts from Europe and Asia quickly set Norco apart from the competition.

The ’70s and ’80s were transformative decades for Norco, as they introduced the first BMX bikes to Canada with models like the Spitfire, Force 3, and Starfire. This era also saw the release of Canada’s first production mountain bikes, cementing Norco’s place as a pioneer in the industry. The ’90s and 2000s brought further innovation with the VPS series and the “Kranked” VHS series, showcasing the talents of Ryan Leech and the Norco Trials and Factory Freeride Teams. In the 2010s, Norco continued to lead with groundbreaking bikes like the Aurum DH and the VLT electric mountain bikes, while introducing the Ride Aligned technology for personalized bike setups. Today, Norco remains family-owned, with the Lewis family recently assuming full ownership of Live to Play Sports Group Inc., the parent company of Norco Bicycles.

As they celebrate 60 years of riding, Norco honors their past achievements and looks forward to the future. From the first BMX bikes to the latest in MTB suspension and E-bike technologies, Norco has been a formidable force in the world of bikes—always pushing the boundaries and raising the bar of progression.

Here’s to another 60 years of innovation and unforgettable rides!

Ride Through History: Join us in celebrating six decades of innovation. [Link to Full History]

-The Norco Family