5X Triathlon World Champion Craig “Crowie” Alexander and First Bourn Expand U.S.-Based Portfolio with Two Additional Training Properties in Virginia

December 17, 2024

Crowie Opens Registration for April 2025 Camp Along with More Than 30 Training Events Planned Next Year

Charlotte, North Carolina – December 17, 2024 /OUTDOOR SPORTSWIRE/ – First Bourn, a growing portfolio of destination training properties in the Blue Ridge Mountains, and endurance sports legend Craig “Crowie” Alexander, today announced two additional properties to its portfolio.

With 25+ successful camps hosted since the pandemic at its first property in North Carolina outside Asheville, First Bourn has expanded into Virginia’s Blue Ridge to support its growing demand for turn-key training events for coaches and epic training experiences for athletes. The first of the two new properties, a 30-acre Australian-themed property located near Fancy Gap, Virginia as a part of its internationally themed destinations and opened in 2023. The second property, an 86-acre working farm near Fishers Peak, the border of North Carolina and Virginia, is themed Italy and serves as a sustainable farming operation to provide farm-to-table experiences for groups, as well as supply a farm-to-food bank program for regional non-profit organizations. While still under construction, this property will be fully operational for organic-based farming and also host various training activities for the 2025 season.

First Bourn’s expansion signals a new growth phase for the company after its initial launch of its prototype property in North Carolina in 2019. With a vision to create an integrated network of training properties, or stages, across the Blue Ridge Mountains for U.S.-based endurance sports training, this next phase expands its footprint and takes another important step in executing its business plan. For triathletes, the broader endurance sports market, and the even larger, health and wellness market, First Bourn provides a strong value proposition to support well-planned training events and ideal locations for athletes and teams at all experience levels.

“I am honored to be a part of such a talented and committed team with a solid vision and proven execution,” said Craig Alexander, co-founder and co-chair of First Bourn’s Advisory Board. “In addition to the Blue Ridge Mountains offering some of the best riding I have ever done, First Bourn is building a platform for meaningful health and wellness experiences far beyond just endurance sports training.”

Crowie’s next camp is a 7 Day / 6 Night experience from April 27-May 3, 2025, and will be open to athletes of all abilities. In addition, more than 30 other training events are scheduled in 2025 including:

• TFTC Series (Train for the Course): Carefully planned camps that support athletes training for specific hilly or rolling bike and run courses.
• FEMALE Series: Female-only bike camps dedicated to skill and strength training to build confidence and grow women’s cycling.
• RUN Series: Ultra run camps for experienced runners or burnt-out triathletes looking for a new challenge.
• PARTNER Series: Coach-led experiences as a part of its growing Partner program; and
• FIELD DAY Series: Multiday retreats for non-endurance athletes supporting small corporate teams with inspirational health and wellness focused programming.

“We are developing a portfolio of forgotten, large acreage farms and old homesteads in the Blue Ridge Mountains of the Eastern United States — and bringing them back to life with purpose,” said First Bourn founder Michael Foschetti.

For more information, or to learn more about Crowie’s April 2025 camp and others, visit https://firstbourn.com

To learn more and schedule time with First Bourn and Crowie, please visit https://firstbourn.com/contact-us/.

About Craig Alexander
Over his 25-year professional career, Craig “Crowie” Alexander logged over 100 wins, including the prestigious Hawaii IRONMAN World Championships in 2008, 2009 and 2011. He’s also the 2x IRONMAN 70.3 World Champion and 12x Australian national champion. Today Craig serves as the executive coach of the Sansego Triathlon Club, which he founded in 2014, and has guided over 7,600 athletes to faster performances. He also consults with numerous companies on their sports marketing activities. Alexander resides in Sydney, Australia with his wife and 3 children. He is the recipient of the Order of Australia.

About First Bourn
First Bourn is a private network of people and places built to connect the endurance sports community and leading, mainstream brands. Founded in 2015 by Michael Foschetti and Craig Alexander, its mission is to 1) Help brands prioritize and inspire health and wellbeing among their teams, 2) Support coaches and the unsung heroes that are the lifeblood of the endurance sport and health/wellness communities, and 3) Offer personalized and immersive training experiences that can enrich and change lives. It is developing a portfolio of forgotten, large acreage farms and old homesteads in the Blue Ridge Mountains of the Eastern United States — and bringing them back to life with purpose.