4iiii Announces Partnership with BMC Factory Racing, as Loana Lecomte Joins 2025 Athlete Roster

January 10, 2025

4iiii Innovations Inc., a global leader in cycling performance technology, is proud to announce a new partnership with BMC Factory Racing, one of the world’s most premier XC racing teams. This partnership builds on the established OEM relationship between 4iiii and BMC, reinforcing 4iiii’s commitment to providing elite athletes with industry-leading performance technology.

COCHRANE, ALBERTA. (January 10, 2025) /ENDURANCE SPORTSWIRE/  – 4iiii Innovations Inc., a global leader in cycling performance technology, is proud to announce a new partnership with BMC Factory Racing, one of the world’s most premier XC racing teams. This partnership builds on the established OEM relationship between 4iiii and BMC, reinforcing 4iiii’s commitment to providing elite athletes with industry-leading performance technology.

BMC Factory Racing stands as one of the leading XC racing teams globally, driven by a vision to inspire the next generation of cross-country mountain bike racers through excellence in performance, communication, and organization. Led by Jordan Sarrou and Titouan Carod, the team’s 2025 roster is further strengthened by the addition of Loana Lecomte, one of the most accomplished female riders in the sport. With multiple World Cup victories to her credit, Lecomte’s presence will amplify BMC Factory Racing’s quest for success on the international stage.

The new partnership will see 4iiii become an equipment supplier to the team, providing their PRECISION 3+ PRO Powermeters across all team bikes for the 2025 season.

Launched in February 2024, the PRECISION 3+ PRO Powermeter is 4iiii’s most advanced power meter to date, offering dual-sided power metrics, accurate data within +/-1% using the team’s patented 3D strain gauge technology, automatic terrain selection, a robust battery life (up to 550 hours), and Apple Find My integration. The inclusion of left/right balance, pedalling efficiency and torque effectiveness make for an even more detailed training and performance experience.

“We are thrilled to partner with BMC Factory Racing, a team that personifies excellence and innovation in mountain biking,” said Phil White, President at 4iiii. “This partnership embodies our shared commitment to pushing the boundaries of performance. By equipping BMC Factory Racing’s world-class athletes with our PRECISION 3+ PRO Powermeters, we’re proud to support their pursuit of excellence while showcasing our technology, trusted by the best in the sport.”

“Partnering with 4iiii aligns perfectly with our commitment to performance and quality.” said Amaël Moinard, BMC Factory Racing Team Manager. “We are excited to work with 4iiii and leverage their technology to support our athletes’ ambitions in 2025 and beyond.”

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About 4iiii Innovations Inc.
Located at the foothills of the Canadian Rockies, we are a sports technology company committed to helping riders unlock their full potential through intuitive training tools. Our products include cycling power meters designed for both outdoor and indoor cycling and fitness markets. We strive to engineer and produce the most accurate and high-performing equipment—at a price point that makes advanced training accessible to every athlete.
We take pride in supporting professionals riding 4iiii-equipped bikes who have claimed World Championships, Paris-Roubaix victories, and Tour de France stage wins and weekend warriors who consistently dominate their friends on Strava.
To learn more about 4iiii and their products, visit: www.4iiii.com.

About BMC Factory Racing Team
Winning on the highest level of the XC discipline is their mission and BMC Factory Racing provides the world’s best athletes with the perfect package to perform. They aim to push the boundaries of XC bikes and develop the sport in collaboration with their partners.

Their vision is to inspire the future generation of cross-country mountain bike racers by setting new standards in sports performance, communication and organisation.
For more on BMC Factory Racing, visit: www.bmc-switzerland.com/pages/team/team-bmc

Media Contact

Kate Allan
kate@competepr.com
+447754 072648e