25th Anniversary of Athletic Brewing IRONMAN Lake Placid Triathlon, Part of The Vinfast IRONMAN North America Series Sells Out General Registration

August 30, 2023

Approximately 3,200 registered athletes are expected to toe the line in Lake Placid, New York for the longstanding full-distance IRONMAN event next July; Limited general registrations remain for the 2024 Memorial Hermann IRONMAN Texas triathlon, part of the VinFast IRONMAN North America Series

LAKE PLACID, N.Y. /ENDURANCE SPORTSWIRE/ – IRONMAN announced today that general registration for the 2024 edition of the Athletic Brewing IRONMAN^® Lake Placid triathlon, part of the VinFast IRONMAN North America Series has sold out. With the sellout, approximately 3,200 registered athletes will be scheduled to take the start line for the 25^th year anniversary of this storied triathlon event. The race is scheduled to take place on Sunday, July 21, 2024. For those still trying to gain entry into 2024 Athletic Brewing IRONMAN^® Lake Placid triathlon, a limited number of entries remain available through The IRONMAN Foundation and Enhanced Athlete Event Experiences powered by NIRVANA by visiting, www.ironman.com/im-lake-placid.

“We are tremendously proud to announce that Athletic Brewing IRONMAN Lake Placid triathlon has officially sold out for the 25^th anniversary of the event,” said Dave Christen, Sr. Regional Director for The IRONMAN Group. “With a quarter century of racing and unforgettable moments, Lake Placid, New York has proven to be one of the most sought-after destinations on the IRONMAN circuit. This announcement is yet another testament to the power of racing at IRONMAN Lake Placid, an achievement that so many athletes are eager to attain. We can’t wait to celebrate in the Adirondacks next year.”

Since its inception, the IRONMAN Lake Placid triathlon has captured the hearts and minds of athletes, spectators, and the local community. Nestled amidst the stunning Adirondack Mountains and surrounded by an outdoor lover’s paradise, the event became the first IRONMAN branded event in the continental United States and only the second in North America, behind the IRONMAN Canada triathlon, when it was introduced in 1999. Over the past 25 years, the IRONMAN Lake Placid triathlon has witnessed countless inspiring stories, personal triumphs, and life-changing moments that continue to inspire generations of athletes.

The iconic 2024 Athletic Brewing IRONMAN^® Lake Placid triathlon course begins with a 2.4-mile swim in beautiful Mirror Lake. Then a two-loop 112-mile bike course through the Adirondacks, featuring a long descent down to the village of Keene and finishing with an 11-mile climb through the Wilmington Notch taking athletes past Whiteface Mountain. The two-loop run course takes athletes past the Horse Show Grounds and the Olympic Ski Jumps before following scenic River Road and the challenging climb back into town. The race culminates with an unforgettable finish line experience on the legendary Olympic Oval used in the 1932 and 1980 Winter Olympics.

For the 25th anniversary in 2024, the event will feature special festivities throughout race week, including a welcome ceremony honoring past champions, a captivating expo showcasing the latest advancements in triathlon gear and nutrition, and engaging community events that bring together athletes, families, and residents alike. The 2024 Athletic Brewing IRONMAN^® Lake Placid triathlon will be more than a race; it will be an immersive experience that celebrates the indomitable human spirit and the legacy of 25 years of endurance sports excellence.

To commemorate this significant milestone, IRONMAN will unveil a range of limited-edition Athletic Brewing IRONMAN Lake Placid triathlon merchandise, including commemorative apparel, accessories, and collectibles. These items will serve as cherished mementos, representing the remarkable achievements of athletes and the enduring legacy of the event.

One early 2024 season full-distance IRONMAN triathlon remains open for athletes looking to qualify for the VinFast IRONMAN World Championship triathlons taking place in Nice, France on Sept. 24, 2024 and in Kailua-Kona, Hawai`i on Oct. 26, 2024. The 2024 Memorial Hermann IRONMAN North American Championship Texas triathlon, part of the VinFast IRONMAN North America Series general registration has limited spots available and is expected to sell out quickly. Several 2023 IRONMAN triathlon events in North America which are also qualifying races for the 2024 VinFast IRONMAN World Championship also remain open. To see a full listing of event availability, visit www.ironman.com/races

The Memorial Hermann IRONMAN North American Championship Texas triathlon is scheduled to take place on April 27, 2024. Everything is bigger in the Lone Star State. Whether it be the epic belt buckle medals, increased IRONMAN World Championship triathlon slots, or the athlete’s aspirations that take on this storied race. For over 10 years, the athletes’ choice for best overall race in North America has offered an epic season-starting moment that will test athletes’ limits and push them to new heights in a destination filled with distinctive charm, natural beauty, and epic finish line moments. Athletes will start their journey in The Woodlands with a 2.4-mile, spectator-lined lake swim, cruise at their own volition for a 112-mile ride on the Hardy Toll Road and embrace the Texas faithful on one of the most spirited 26.2-mile run courses in North America. ​

For more information about 2024 Athletic Brewing IRONMAN Lake Placid triathlon, part of the VinFast North America Series please visit www.ironman.com/im-lake-placid. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media inquiries may be directed to press@ironman.com.

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About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf^®, UTMB^® World Series trail-running events including the Canyons Endurance Runs™ by UTMB^®, Tarawera Ultra by UTMB^® and Ultra-Trail Australia™ by UTMB^®, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events including Haute Route^®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz^® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.