2025 RD Master Class: Unlocking the Power of Technology in Racing

January 30, 2025

US Trail Running Conference delivers educational webinar series for race directors and event organizers

January 30, 2025 /ENDURANCE SPORTSWIRE/ – Gear up for the future of trail running! The US Trail Running Conference’s popular RD Master Class webinar series, powered by Marathon Printing, Inc., is back with a tech-focused twist in 2025. This year’s nine-session series for race directors and event organizers dives deep into the latest technologies transforming the racing landscape, from enhancing runner experiences to streamlining race operations.

Each session will equip participants to master key components of directing or organizing a race. Expert panelists and presenters will share proven strategies centered on emerging technologies to effect positive development in race organization. Discover how to leverage cutting-edge tools to boost registrations, improve race day logistics, and create unforgettable experiences for your runners. RD Master Class series participants have the option to register for the entire nine-session series for $15, or an individual session for $5.

Kick off the series on Thursday, February 13 at 10 am MT with a workshop on Mastering Social Media Marketing. Learn from industry expert Alex Ross, Director of Digital Marketing for the Denver Colfax Marathon, as he reveals the secrets to crafting winning social media campaigns that will attract a wave of new runners to your event. This session will cover critical elements of a paid campaign, like how to choose when to post, when to use Instagram stories, etc. Alex, a seasoned ultra runner himself, understands the unique challenges and rewards of trail racing and brings this passion to his marketing strategies. Don’t miss this opportunity to gain valuable insights from leading experts and elevate your race to new heights. Register for the RD Master Class series today!

The 2024 USTRC RD Master Class Webinar Series exceeded organizers expectations with an average of more than 150 participants for each session, and a total of more than 200 unique participants. Session recordings were viewed more than 1,200 times over the series, and 100% of participants surveyed said the webinars empowered changes to future race plans. The webinar series is arranged in partnership with the American Trail Running Association.

More info:

For details on the Webinar series go to https://ustrailrunningconference.com/webinar-series/

And to register at https://ultrasignup.com/register.aspx?did=123297

Contact Event Director, Terry Chiplin for further information, terry@ustrailrunningconference.com, or +33 (0)6 79 76 31 53

#TrailConference #trailrunning #visitknoxsports #knoxville #marathonprinting #activeataltitude #atra

About the US Trail Running Conference:

The US Trail Running Conference, presented by Marathon Printing, Inc., provides education, inspiration, and unique networking opportunities for trail race directors, trail runners, brands and fans of the sport. The Conference is held in partnership with Visit Knoxville Sports Commission and the American Trail Running Association. The annual Conference is supplemented with ongoing education from the RD Master Class monthly webinar series. The mission of the US Trail Running Conference is to lead, educate, connect and empower an inclusive family of trail runners, race directors and industry leaders working to share best practices with the trail running community.

About Marathon Printing Inc.:
Marathon Printing is a family-owned company that specializes in producing custom printed items for endurance sports. Race bibs are their most popular item, either custom printed or stock bibs. Marathon Printing also supplies vital accessories for race directors like pins, bags and pennant flags, as well as postcards, business cards, brochures, bumper stickers and labels. They have been a loyal supporter of the US Trail Running Conference since 2015 and are also an Event Standard Partner for ATRA.