2021 to be a Transformational Year for Athens to Savannah Ride

May 18, 2021

Dates, route details and improvements announced for the annual ride that leads cyclists on a path through rural Georgia, spotlighting communities along the Georgia Hi-Lo Trail

ATHENS, GA, May 18, 2021 — Sports Strategies announces the iconic Athens to Savannah Ride will return to Georgia this fall to offer participants the most ambitious ride yet. “The 2021 route will begin at Jittery Joe’s Coffee Roaster in Athens and take cyclists on a 3-day, 285-mile tour of rural Georgia that leads all the way to River Street in Savannah’s Historic District,” revealed Georgia Hi-Lo Trail Executive Director, Mary Charles Howard.

Registration will open Monday for the Athens to Savannah Ride, an annual fundraiser serving the Georgia Hi-Lo Trail with a mission to drive economic development through connectivity and empowerment of Georgia’s rural communities. The ride returns on October 22, 23 and 24^th and participants can expect some exciting changes, including single day and virtual ride options.

“We brought on Sports Strategies to help us grow this event to its full potential, and that will start with getting the route back to Savannah this year,” said Howard.

“Being a Georgia native and a cyclist, I’ve watched this event evolve over two decades, and our team is excited to play a role in growing it to the next level. We are improving the rider experience and increasing the value of event sponsors, as well as participating communities along the route. In fact, I’ll be out on the road in a couple of weeks to do our first route check. I’m looking forward to getting to know these communities better,” announced Randy DuTeau, VP of Community Strategy & Development for Sports Strategies.

About the Athens to Savannah Ride

The mission of the Athens to Savannah Ride is to channel the enthusiasm and tradition of this event to promote awareness, support and funding for the Georgia Hi-Lo Trail, as well as the Trail’s mission to drive economic development through connectivity and empowerment of Georgia’s rural communities. For more information visit AthensToSavannah.com.

About the Georgia Hi-Lo Trail

The Georgia Hi-Lo Trail is dedicated to building a 211-mile paved trail that will serve to drive economic development through the connectivity and empowerment of rural Georgia. Upon completion of the 211-mile Georgia Hi-Lo Trail from Union Point to Savannah, the Hi-Lo Trail will connect to the 39-mile Firefly Trail from Union Point to Athens and together form the longest paved trail in America, connecting small Georgia towns, from Athens to Savannah through the paved, road separated path and creating opportunities for growth and economic development. For more information visit GeorgiaHiLo.com.

About Sports Strategies

Sports Strategies, a division of Tourism Strategies LLC, provides consulting, marketing and event production services to help clients identify, leverage and promote their best assets to recruit sports tourism. For more information visit SportsStrategies.com.

For media inquiries or more information about participation or sponsorship, contact Mary Charles Howard at 706-338-8054 or Hello@GeorgiaHiLo.com or Randy DuTeau at 205-453-4544 ext 300 or RDuTeau@SportsStrategies.com.