1200 athletes will brave the snow, frozen mud, and nippy temperatures for the Old Man Winter Bike Rally & Run this Sunday.

February 4, 2020

A stacked field of enthusiasts and professionals from all over the country are lining up for an epic winter adventure in Boulder County, CO.

A stacked field of enthusiasts and professionals from all over the country are lining up for an epic winter adventure in Boulder County, CO.

BOULDER, CO. (February 4th, 2020) – Boulder County got almost a foot of snow on Monday and Tuesday, but that will not stop a record numbers of winter adventurers from taking on the challenge of the Old Man Winter Rally. The world’s best gravel bike racers will face off in Lyons, Colorado this Sunday, February 9^th to see who can conquer the winter elements and elite competition at the 2020 Sufferfest Beer Co. Old Man Winter Rally. The 6th annual bike and running event will be a celebration of snow, mud, sweat, and adventure, including a 50km and 100km bike course along with a 10 km run course.

Attracting athletes from 25 states, the 100K bike course will be a who’s who of top cyclists:

Colin Strickland – Male winner of the Dirty Kanza 200
Amity Rockwell – Female winner of the Dirty Kanza 200
Alex Howes – Male US National Road Race Champion and Pro Tour Rider
Ruth Winder –  2020 Tour Down Under Champ, Female US National Road Race Champion
Pete Stetina -Male winner of the Belgian Waffle Ride
Sarah Sturm – Female winner of Belgian Waffle Ride, Cyclocross Single Speed National Champ
Ian Boswell – Pro Tour racer
Heather Jackson – Ironman World Champion top 10 finisher
Chris Leiferman – Ironman World Champion top 10 finisher
Erin Huck – US National Mountain Bike Team, 2020 Olympic contender
Yannick Eckmann – Defending Champion – Old Man Winter Rally

The elite competition and inclimate weather will make for a unique Colorado race day experience. The increased cash prize purse of $4300, equally split between male and female winners also has helped draw top athletes. However, the Old Man Winter Rally’s reputation as a challenging, fun, and well-supported event is what brings back participants each year.

“Old Man Winter is all about gearing up for winter adventure, having fun with your buddies, and enjoying a great party at the finish line” says, Josh Kravetz, the event’s founder and President of Adventure Fit, a Boulder-based Active Entertainment event company.

Registration is still open for the event. For those not competing, the top of the Rowena trail (off CO Rd 83) and Old Stage will be great spectating locations – showing off the variety of terrain the riders will challenge. Early February in Colorado can bring spring conditions, or mid winter snow. This year, racers will likely face winter’s more inclement weather. All athletes will be supported with well-stocked aid stations with CLIF products, Nuun hydration, Justin’s nut butters, and more. The after party in Lyons is open to all, with bonfires, s’mores, cold Sufferfest beer, and Cyclhops warm food for sale. Join in on the winter adventure! Registration and additional event information is online at: www.OldManWinterRally.com

About Adventure Fit: Adventure Fit is an Experiential Event Marketing and Production company that specializes in Active Entertainment productions. Our deep understanding of the active marketplace allows us to develop creative events and results-driven solutions for our clients. Adventure Fit has produced some of the countries most popular sporting events, such as the New Belgium Urban Assault Ride, Burning Can Fest at the Lyons Outdoor Games, and the Shape Diva Dash. www.AdventureFit.com