10th Annual Livermore Valley Half and Sold-Out 5K Showcases California’s Original Wine Country

March 11, 2024

Livermore Valley, CA /ENDURANCE SPORTSWIRE/ – The 10th Annual Livermore Valley Half Marathon and 5K, held in California’s original wine country, proved to be a resounding success with 3,500 runners and a brand new, sold-out 5K. Participants from across the country gathered on March 3rd to experience the award-winning course renowned for its breathtaking vineyard views and challenging yet scenic routes.

This milestone event, which took place on March 3, 2024, welcomed runners and walkers of all levels to enjoy a unique race experience through the picturesque Livermore Valley. Participants were treated to a stunning course that wound its way through lush vineyards and rolling hills, offering a true taste of California wine country.

“Being at the Livermore Valley Half was like hitting a runner’s jackpot!” said John Ernst, Chief of Brand & Marketing at Altamont Beer Works. “The course was stunning, the organization flawless, and the vibes in downtown Livermore were off the charts! Plus, as the official beer sponsor, our Runner’s HiPA was the ultimate reward at the finish line – a toast to conquering those miles in style!”

The post-race festival, featuring a variety of local wines, beers, and live music, provided the perfect opportunity for participants to relax and celebrate their achievements. The festival showcased the best of the region’s culinary and beverage offerings, further enhancing the overall experience for participants and spectators alike.

“We are thrilled to have reached our 10th anniversary milestone and to have celebrated record attendance,” said Ryan Dawkins, CEO at Mascot Sports. “The Livermore Valley Half Marathon and 5K has become a staple event in the community, and we are grateful for the continued support of our participants, sponsors, and volunteers.”

The success of the 10th Annual Livermore Valley Half Marathon is a testament to the event’s commitment to providing a world-class race experience in one of California’s most beautiful regions. Organizers are already planning for next year’s event, which promises to be even bigger and better.

For more information about the Livermore Valley Half Marathon and 5K, visit LivermoreValleyHalf.com.

Mascot Sports is a leader in sports and experiential marketing igniting the rally for innovation through athletes, brands and events. Mascot Sports was founded by 20 year veteran endurance sports executive and competitive athlete Ryan Dawkins, also the recipient of Acquisition International’s Business Excellence Award for “Best CEO in the Events Sector.” Programs have included: Amgen Tour of California, Warner Bros’ Wonder Woman Run Series, SF Giants’ Giant Race, Haute Route Europe, and the Bay Bridge Half Marathon, named a top global experience by Runner’s World Magazine. For more information, visit mascotsports.com.