100%® chooses Challenged Athletes Foundation as First Charitable Partner

August 24, 2020

Multi-year partnership brings together two San Diego organizations to support athletes from a wide range of sports.

SAN DIEGO, Calif. – August 24, 2020– 100%® has announced that it is the official Global Eyewear Partner of the Challenged Athletes Foundation (CAF). Late last year, the two San Diego-based organizations worked side by side to support athletes competing and training in everything from endurance sports to baseball. Earlier this year, 100% formalized its partnership with CAF and is committed to empowering the dreams of challenged athletes around the world.

“I was first introduced to CAF a few years ago by my friend and CAF Ambassador Bill Walton,” said 100% CEO Ludo Boinnard. “I witnessed first-hand their passion and all-out effort in supporting so many athletes with physical challenges. I knew 100% needed to support that mission. Our entire team is inspired by these incredible athletes, and we’re honored to help them give 100%.”

The partnership was officially launched this spring, but due to the ongoing COVID-19 pandemic, a number of fundraising events were canceled and the partnership has transitioned from live to virtual events. 100% is proud to be part of the 2020 CAF Community Challenge, which began last week and runs through October 18. The challenge encourages participants to “run, cycle, roll or walk millions of miles to raise millions of dollars and empower countless dreams.” Over $400,000 has been raised since the launch of the virtual challenge. The TEAM 100% challenge week will run from August 29 through September 4. Sign up to take part here.

“While it’s not possible to stage our flagship community fundraising weekend in San Diego as we have done the past 26 years, it remains crucial for us to bring our community together with an athletic challenge and a common purpose,” said Bob Babbitt, CAF Co-Founder. “The Community Challenge is all about giving 100% from now through October 18 to raise critical funds, so it’s absolutely perfect that 100% has stepped up as a global partner.”

As part of the partnership, 100% will also be debuting a Peter Sagan Limited Edition 24-karat goldSpeedtrap®. The seven-time Tour de France green jersey winner has been a longtime supporter of CAF and together, we have conceived a real breathtaking 24-karat gold-coated performance lens. Only 50 of these one-of-a-kind sunglasses will be produced, with proceeds benefiting CAF.

“CAF has been close to my heart because I believe in their mission and I’ve witnessed firsthand how they empower challenged athletes to achieve their dreams,” Sagan said. “Nothing can empower people quite like riding a bike, and that’s why I’m so proud to support CAF and help ensure that everyone can get out there.”

100% believes that, regardless of physical limitations, all athletes should be able to give their all. 100% and CAF are proud to be #100PercentTogether to help athletes from all walks of sport. That includes the inspiring athletes of CAF, like motocross racer-turned-Ironman triathlete Ricky James (pictured with Supercross Champion, Cooper Webb). Together, working with athletes like Ricky and the entire CAF roster, 100% is committed to help athletes #SeeMoreofWhatMatters.

Click here for more information about the CAF Community Challenge.

For more information about 100%, visit us online at 100%.

About 100%®: 

100%, based in San Diego, California, is an independent premium sports brand with a focus in performance eyewear, technical apparel and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.

100% is inspiring a new generation of athletes and asking them: “How much effort do you give?” The 100% brand boasts an impressive roster of athletes include seven-time Tour de France green jersey winner and three-time road cycling world champ Peter Sagan, reigning AMA Supercross champion Cooper Webb, three-time downhill mountain biking world champion Sam Hill, UCI cross-country mountain bike world and European champ Jolanda Neff, Brazilian ultra-running phenom Fernanda Maciel, four-time and reigning UCI downhill world champ Loïc Bruni, 2013 Ironman world champion Frederik Van Lierde, 2019 MLB rookie of the year Pete Alonso and San Diego Padres star shortstop Fernando Tatis Jr. Follow us on Facebook, Twitter and Instagram.

www.100percent.com

About Challenged Athletes Foundation:

 The Challenged Athletes Foundation® (CAF) is a world leader in helping people with physical challenges lead active, healthy lifestyles. CAF believes that participation in physical activity at any level increases self-esteem, encourages independence and enhances quality of life.  Since 1994, more than $112 million has been raised and over 26,000 funding requests from people with physical challenges in all 50 states and dozens of countries have been satisfied. Additionally, CAF’s outreach efforts impact another 60,000 individuals each year. Whether it’s a $2,500 grant for a handcycle, helping underwrite a carbon fiber running foot not covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF’s mission is clear: give opportunities and support to those with the desire to live active, athletic lifestyles.

To learn more, visit challengedathletes.org or call 858-866-0959.

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