PowerBar Introduces New Flavors of PowerBar ProteinPlus® 30g Bars

PowerBar Introduces New Flavors of PowerBar ProteinPlus® 30g Bars

August 6th, 2014

PowerBar Introduces New Flavors of PowerBar ProteinPlus® 30g Bars

Florham  Park, N.J. (August 6, 2014) – PowerBar has expanded its suite of protein products with the introduction of new PowerBar ProteinPlus® 30g Bars in Salted Caramel and Peanut Butter Cookie and an improved Chocolate Brownie flavor. Available at retail outlets in the August-September 2014 time frame, the line offers athletes a variety of high-quality protein options to help build lean muscle and support muscle recovery. The new bars are ideal for consumption after high-intensity training. The line packs a number of benefits:

  • Designed with PowerBar TriSource™ protein blend of whey, soy and casein to provide muscle-building amino acids
  • New crunchy texture
  • No preservatives or artificial flavors

The new PowerBar ProteinPlus 30g bars are available for the suggested retail price range of $1.98 - $2.50 per bar. Visit www.powerbar.com for a complete overview of PowerBar’s new products and supporting sports science research. Note: Product samples and images available upon request.

About PowerBar

PowerBar provides fueling options, training tools and motivation to help athletes push to defy their physical limits. The company’s products are backed by decades of leading edge sports nutrition science and its created-by-athletes-for-athletes   product development process. The portfolio includes a line of performance energy products featuring C2MAX, a dual-source energy blend. This C2MAX blend has been shown to improve endurance performance by up to 8%. The portfolio also includes a post-workout protein bar offering formulated to build lean muscle and promote faster recovery after training and competition. In addition to its Tour de France and BMC Racing sponsorships, PowerBar continues to support some of the world’s top endurance events including Ironman, Boston, New York City, CGI Rock ‘N’ Roll and Berlin Marathons, as well as thousands of grassroots endurance events globally. For more information visit powerbar.com or follow PowerBar on Facebook and Twitter.

Media Contact:
Stephanie Sones
stephanies@imre.com
Phone: 213-289-9192