August 20, 2025

Google’s Fitbit To Launch AI Health Coach as Personalized Wellness Goes Mainstream

Fitbit wants to be more than a tracker on your wrist. Starting this fall, it’s on board to become your trainer, sleep coach and everyday health advisor with a new artificial intelligence-powered personal health coach built on Google’s Gemini model for Fitbit Premium users. To add weight to the launch,...

August 20, 2025

Diplo’s Run Club Returns To San Francisco This Fall with a New Date and a New Venue

The 5K heads back for Bay Area encore on Saturday, October 11 at Robin Williams Meadow in partnership with San Francisco Recreation and Parks Race registration open online at www.DiplosRunClub.com San Francisco, CA - August 20, 2025 /ENDURANCE SPORTSWIRE/ - Diplo’s Run Club is returning to the Bay Area with...

August 20, 2025

Google announces new AI-powered personal health and fitness coach for Fitbit

At its Made by Google event on Wednesday, the company announced a new AI-powered personal health coach built with Gemini that’s coming to Fitbit. The tech giant says the new personal health coach is a fitness trainer, sleep coach, and wellness advisor all in one. Google plans to roll out a preview of the...

August 20, 2025

Too Good to Be True? BikeOn Unveils ‘CycleClick’ Clip-On Power Meter

BikeOn is shaking up the power meter world with the launch of CycleClick, a compact, clip-on device that claims pro-level power metrics with no tools, no crank swaps, no fuss. GEAR JUNKIE

August 20, 2025

New Multi-Event Challenges Coming to 2026 Christie Clinic Illinois Race Weekend

CHAMPAIGN, Ill. (August 20, 2025) /ENDURANCE SPORTSWIRE/ – In preparation for the 17th annual Christie Clinic Illinois Race Weekend, organizers are introducing two new multi-race I-Challenge events for runners looking to expand their Race Weekend experience. The Micro i-Challenge will combine the Michael Hogue Team Mile and the 5K, and...

August 20, 2025

HydraPak Continues Leadership in Race Waste Reduction by Commissioning Study Confirming the Efficacy of Refillable Cup Systems

Oakland, CA (August 20, 2025) /ENDURANCE SPORTSWIRE/ — Deepening their commitment to sustainability, HydraPak, the global leader in performance hydration, commissioned Marcel Altenburg MSC MA, a renowned crowd dynamics expert, to conduct a first-of-its-kind aid station logistics and racer flow analysis. The study focused on comparing the efficiency of HydraPak’s Sustainable...

August 20, 2025

X T-shirt Launches Color-Changing Medals and Color-Changing Shirts for Endurance Events

August 20, 2025 /ENDURANCE SPORTSWIRE/ - X T-shirt, the creator of Magic Race Shirts and innovative race medals, is redefining the way endurance events engage participants and sponsors. With apparel and medals that change color in real time during a race, X T-shirt transforms standard race merchandise into memorable experiences...

August 20, 2025

UESCA and Kinesis Partner to Elevate Strength Training Education in Endurance Sports

Highlands Ranch, CO /ENDURANCE SPORTSWIRE/ - The United Endurance Sports Coaching Academy (UESCA), the global leader in endurance sports education, is excited to announce a partnership with Kinesis, the premier strength training platform specifically designed for endurance athletes. This collaboration marks a significant step forward in the integration of strength...

August 20, 2025

Inaugural Myrtle Beach Marathon Elite Invitational to Welcome the Fastest Marathoners in the Southeast

MYRTLE BEACH, S.C. (August 20, 2025) /ENDURANCE SPORTSWIRE/ – The Myrtle Beach Marathon has announced the introduction of the Myrtle Beach Marathon Elite Invitational ahead of their 29th annual event taking place on March 7, 2026. Referred to as the Myrtle Beach Elite, this new, exclusive competition will welcome the...

August 20, 2025

Previewing the Pura Vida at the Heart of 2025 XTERRA Costa Rica

August 20, 2025 /ENDURANCE SPORTSWIRE/ - XTERRA Costa Rica returns to Las Catalinas from August 22–24, 2025, bringing off-road festivities to Costa Rica’s Guanacaste coast. Athletes will take on the Full Distance Triathlon with 28 qualifying spots for the XTERRA World Championship in 2025 or 2026, along with a $7,500...