De Soto Femme Embraces the “Average” Woman

De Soto Femme Embraces the “Average” Woman

November 17th, 2013

De Soto Femme Embraces the “Average” Woman

De Soto offers More Sizes & Designs to fit the Everyday Female

De Soto Sport is offering more sizes and styles in its 2014 Femme Collection.  The team of women designers, led by CFO Tracy M. De Soto, who is a lifelong endurance athlete, has focused on creating its De Soto Femme line to fit the realistic and current demographic of women multisport participants.

“Lets face it: not all endurance sport athletes are supermodels – nor should they be. My focus was to make endurance-sportswear for the average woman and embrace females of all body types,” says Tracy M. De Soto.  “For 2014, our Femme size offerings have been updated to offer extra large, instead of extra small and by designing both tops and bottoms that work for all body types.”

Other innovations for 2014 are the De Soto Sport Femme Carrera TriShort with Wrap-Around Sarong. This unique new short combines the technical features and benefits of De Soto’s Women’s Tri Short – with a skirt wrap made of De Soto’s Micro Surf Stretch fabric. The one-piece wrap simply buttons into place for easy grab-n-go for running, cycling, or the gym, coffee shop, or after a workout.

Also newly introduced, the Women’s Carrera Ruche Top (WCFT) is designed for superior fit, stability and fashion, yet also allows for modesty over the abdomen area where some women prefer not to have fitted spandex. It includes two cleverly hidden pockets in the shoulder straps large enough for gels, a credit card, a folded bill, or a key, when out for a run.

For questions, or hi-resolution images please email femme@desotosport.com.

About De Soto Sport 

De Soto Sport is one of the most sought after multisport clothing and wetsuit brands worldwide. Founded in 1990, in the triathlon birthplace, San Diego, California, De Soto Sport continues to manufacture 98 percent of their product in the U.S. Founder Emilio De Soto was recognized by Inside Triathlon as one of the Top Three Innovators in Triathlon. De Soto Sport was also named one of the Most Innovative Apparel Companies by Apparel Magazine.  De Soto also produces the revolutionary two-piece T1 Wetsuit made of GreenGoma limestone derivative rubber, a faster, longer-lasting, and better performing swim wetsuit.   Innovation, commitment to domestic production and unmatched customer service establish De Soto Sport as a leader. Led by husband and wife team Emilio & Tracy De Soto, the company is fueled by their experience, passion and love of triathlon. Together with Tracy and Emilio, the entire De Soto Sport team continues to innovate unique products, preserve small businesses and remain dedicated to new and experienced triathletes.

For more information, go to: www.desotosport.com or email: media@desotosport.com.