May 17, 2026

Gran Premio New York City and Michelob ULTRA GFNY World Championship NYC deliver world-class racing across New York and New Jersey

NEW YORK CITY, May 17, 2026 /ENDURANCE SPORTSWIRE/ - The 14th edition of the Michelob ULTRA GFNY World Championship NYC and the 3rd edition of Gran Premio New York City took place on May 17, 2026, bringing together professional and amateur athletes from around the world on the same iconic...

May 15, 2026

LITELOK launches interactive global bike theft map

Litelok has launched an interactive, real‑time global bike‑theft map on its website, called “Theft Intelligence,” designed to help cyclists, motorcyclists, and scooter riders understand where thefts are occurring and how risky a given area may be. The map aggregates reported theft data from Litelok customers, governmental crime agencies, and community...

May 15, 2026

LOWA Opens New U.S. Headquarters in Salt Lake City Following Record-Breaking Growth

Salt Lake City, Utah (May 15, 2026) /ENDURANCE SPORTSWIRE/ - LOWA, the globally respected footwear brand known for its premium outdoor boots and shoes, proudly announces the opening of Tecnica Group’s Salt Lake City hub, now home to LOWA’s new U.S. headquarters. To celebrate this exciting milestone, LOWA and Tecnica Group will...

May 15, 2026

American Bicycle Group and Challenged Athletes Foundation Announce Partnership to Expand Access to Cycling for Athletes with Physical Disabilities

CHATTANOOGA, Tenn./ENDURANCE SPORTSWIRE/ - American Bicycle Group, parent company of Quintana Roo, Obed, and Litespeed, is working with the Challenged Athletes Foundation (CAF), expanding access to high-performance bicycles for athletes with physical disabilities through CAF’s grant program and adaptive sports community. Through the partnership, American Bicycle Group will serve as...

May 15, 2026

Sunlight-Activated “Magic Medal” for 2026 Bad Bunny 5K & Double Bunny 10K

Leonard, MI (May 15, 2026) /ENDURANCE SPORTSWIRE/ — The 2026 Bad Bunny 5K & Double Bunny 10K, taking place on April 4, 2026 at Addison Oaks Park in Leonard, Michigan, introduced a new sunlight-activated finisher medal designed to add an interactive element to the participant experience. The custom medal was...

May 15, 2026

World-Class Field Takes Shape For Supertri Blenheim Palace As Pros And Amateurs Come Together For UK’s Biggest Triathlon

LONDON, UK (May 15, 2026) /ENDURANCE SPORTSWIRE/ - Supertri Blenheim Palace will see star names competing on the same course as amateurs with home favourites, Olympians and European champions all confirmed to compete in the Supertri Pro Series event. Supertri Blenheim Palace is one of the only short course events in...

May 14, 2026

Yeti Holdings CEO Sees Brand Riding Broad-Based Strength into Second Quarter

YETI’s first quarter came in strong, with broad-based demand across categories and channels helping drive revenue up about 8% to roughly $380 million. The best performance came from wholesale, which grew 19%, while coolers and equipment rose 11% and drinkware increased 5%, showing that growth was not dependent on just...

May 14, 2026

Waymo Named Official Rideshare Partner, Official Pace Car and Autonomous Technology Partner for 2026 Bay to Breakers

San Francisco, CA (May 14, 2026) /ENDURANCE SPORTSWIRE/ - Bay to Breakers (www.baytobreakers.com) taking place this Sunday is expecting 30,000 participants and every is welcome: runners, walkers, costumed, corporate teams and yes, autonomously driven vehicles The iconic annual race spanning, San Francisco proudly announces its expanded partnership with Waymo (www.waymo.com) as...

May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

A very Poppinga estimates it costs her about $50,000 a year to be a professional beach volleyball player. Coaching, flights, hotels, gym memberships, gear—nearly all paid out of pocket. USA Volleyball provides stipends to only its top four teams, and even those athletes tend to have side hustles and roommates....

May 14, 2026

Good Guys Racing Taps Electrolit® as Official Hydration Partner, Leveling Up NYC’s Next Wave of Cycling Talent

Houston, TX (May 14, 2026) /ENDURANCE SPORTSWIRE/ - Electrolit® – the number one rapid hydration beverage – is doubling down on performance and purpose, announcing its partnership with New York-based elite bike racing collective, Good Guys Racing, as the team’s Official Hydration Partner. The collaboration brings together a science-backed hydration...