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Press Releases

Challenge Family and 32Gi Announce Major European Event Partnerships

Challenge Family and 32Gi Announce Major European Event Partnerships

Challenge Family

Challenge Family and 32Gi have today announced a key partnership that will see 32Gi as the Official Nutrition Partner of five major European Challenge Family races from 2015 to 2017. The partnership includes... MORE

Starlight Custom Cycling Apparel Announces Partnership With Lupus Racing Team

Starlight Custom Cycling Apparel Announces Partnership With Lupus Racing Team

Starlight Custom Apparel

Starlight Custom Apparel is the official apparel supplier for the new UCI Continental Lupus Racing Team. The Atlanta-based men’s professional road team will start the season in earnest at the Vuelta... MORE

Marathon World Record Holder Paula Radcliffe Gets Behind the Checkpoints Race: The First Worldwide Connected Running Competition

Marathon World Record Holder Paula Radcliffe Gets Behind the Checkpoints Race: The First Worldwide Connected Running Competition

Checkpoints Race

Checkpoints Race is the first race of its kind which allows runners around the world to compete in teams for the chance to take part in a once-in-a-lifetime finale in the French Alps. Marathon world record... MORE

The U.S. Bank OC Marathon Welcomes ERDINGER Non-Alcoholic as Official Sponsor

The U.S. Bank OC Marathon Welcomes ERDINGER Non-Alcoholic as Official Sponsor

OC Marathon

[Orange County, CA.] – The U.S. Bank OC Marathon is pleased to welcome ERDINGER Non-Alcoholic as the exclusive beer sponsor of the 2015 U.S. Bank OC Marathon, half marathon and Wahoo’s OC 5k taking... MORE

MarathonSwag.Com Introduces Revolutionary Easy Payment Plan For Swag

MarathonSwag.Com Introduces Revolutionary Easy Payment Plan For Swag

MarathonSwag.Com

MarathonSwag.Com is announcing a new concept for ordering and paying for Swag. Effective immediately, Race Directors will be able to place their Swag orders and make 3 easy payments instead of having to... MORE

Southeast Regional Series Begins Four-State Tour of Cycling Races on Florida’s Emerald Coast in April

Southeast Regional Series Begins Four-State Tour of Cycling Races on Florida’s Emerald Coast in April

Start Smart Cycling, LLC

Greenville, S.C. – March 4, 2015 – Organizers of the Southeast Regional Series (SRS) announced its lineup of host venues and 11 categorized races across four states for the third annual cycling competition.... MORE

Iron Girl Announces Verizon Wireless As Clearwater Title Sponsor

IRONMAN®

TAMPA, Fla. (March 3, 2015) – Iron Girl announced today that it has partnered with Verizon Wireless as Title Sponsor for the Iron Girl® Clearwater Half Marathon, 5K and Wellness Weekend. Last year more... MORE

IRONMAN AND Life Time Fitness EXPAND relationship with exchange of Boulder Sprint, Boulder Peak and Life Time Tri Soma

IRONMAN®

CHANHASSEN, Minn ./ TAMPA, Fla. (March 3, 2015) – IRONMAN and Life Time – The Healthy Way of Life CompanySM (NYSE: LTM), announced today the continuation of their partnership with the exchange of three... MORE

Challenge Family announces Challenge Regensburg

Challenge Family announces Challenge Regensburg

Challenge Family

The UNESCO World Heritage City of Regensburg will provide a spectacular stage for triathletes: Swimming in the recreational area of Lake Guggenberger See, just eight miles outside of the town, cycling... MORE

HelpGetSponsors.com Announces Upcoming Sponsorship Webinar Schedule

HelpGetSponsors.com Announces Upcoming Sponsorship Webinar Schedule

HelpGetSponsors.com

Raleigh, NC - HelpGetSponsors.com, the cloud-based sponsorship sales and management software, will be offering free webinars to event directors of small to medium sized events throughout the month of March.... MORE

Triathlon Fantasy Game TRIFECTA Returns for 2015 ITU World Triathlon Series

Triathlon Fantasy Game TRIFECTA Returns for 2015 ITU World Triathlon Series

USA Triathlon

COLORADO SPRINGS, Colo. — TRIFECTA, the only triathlon fantasy game to allow multisport fans to predict elite men’s and women’s podium finishers at each ITU World Triathlon Series event, returns... MORE

Industry News

Bikerumor adds trio of new writers across continent

bicycleretailer.com - Cycling tech blog Bikerumor.com has added three new writers from diverse backgrounds, spreading its geographical reach in the process. Anna Schwinn, daughter of Richard Schwinn and... MORE

Kinetic expands U.S. warehouse, relocates European headquarters

bicycleretailer.com - With a goal of improving efficiency and providing better customer service, Kinetic has expanded its warehouse capacity in the U.S. and moved its European base from the Netherlands... MORE

POC names Wolf North American bikes sales manager

bicycleretailer.com - POC has plucked Robb Wolf from its independent sales rep force and named him North American bike sales manager. Prior to joining Halligan Sports, POC’s sales agency in Northern... MORE

Perfect Your Running (with Math!)

outsideonline.com - Any runner gunning for a PR go for strategies like: "Figure out what pace you can hold for the distance, and hold it." But two French researchers say a varied pace is better, and they’ve... MORE

Vibram Partners with Girls on the Run

sportsonesource.com - Vibram will partner with Girls on the Run International. Vibram will donate five percent of the sales of all Vibram-soled shoes, including sales of Vibram FiveFingers to the Girls... MORE

Mizuno Expands Partnership with Back on My Feet

sportsonesource.com - Mizuno is extending its commitment to Back on My Feet, becoming the official national running shoe provider for the nonprofit organization. MORE

Under Armour Appoints Kip Fulks President of Footwear and Innovation

sportsonesource.com - Under Armour Inc. said Kip J. Fulks, one of the original founders of Under Armour and formerly the company’s chief operating officer and president of product, has been named president... MORE

Fitness Trackers Outsell Smart Watches 3 to 1

sportsonesource.com - Fitness trackers outsold smart watches by more than 3 to 1 in 2014, but are likely to propel faster growth of smart watches in coming years as consumer learn of their greater capabilities,... MORE

Virtual Races Announced after Winter Weather Cancels Cowtown Marathon Events

runnersworld.com - Snow- and sleet-covered roads in Fort Worth, Texas, forced the cancellation of the Cowtown Marathon, Ultramarathon, 5K, and 10K on Saturday and Sunday. After an hour delay, the half... MORE

Paris Half-Marathon hits 43,500 registered participants

triathlonbusiness.com - The 23rd edition of the Paris Half-Marathon will take place on Sunday 8 March 2015. A record number of 43,500 participants have confirmed their registration for this event, which... MORE

Park Tool hires Karl Wiedemann

bicycleretailer.com - Park Tool has hired industry veteran Karl Wiedemann as the company's new director of marketing and communications. Wiedemann was most recently the communications and sponsorship manager... MORE

Dick’s SG Q4 Exceeds Guidance

sportsonesource.com - Dick's Sporting Goods Inc. reported consolidated net income for the fourth quarter ended Jan. 31, 2015 of $155.5 million, or $1.30 per diluted share, compared to the company's expectations... MORE